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For the 1949
Ford model, year, Henry Ford II had a couple of things he needed
to do. First, he was still trying to bring order to the chaotic
mess he inherited from his grandfather and he wanted to establish
himself as being firmly in control of the company. Secondly,
the company was hemorhaging money and Ford needed to bring this
problem under control.
Design for the 1949 Ford was determined on a competitive basis.
Ford sought designs from freelance designers as well as its own
design teams. The final design came from a team of freelancers
headed by Richard Caleal. Ford executives selected Caleal's design
and made only one minor change to his design before going into
production: they changed the vertical taillights to horizontal
ones.
The 1949 Ford was three inches lower, slightly shorter and lighter
than its predecessors. It had a modern ladder-type frame and
Ford's first fully independent front suspension. Ford had replaced
the torque-tube type drive train with a modeern rear end and
parallel longitudinal leaf springs supporting the live axel.
Styling featured a heavy chrome molding running across the top
of the grille and down to the gravel deflector on each side.
A heavy chrome molding curving from the top of the grille down
to the gravel deflecter. In the middle, wher the molding made
room for the "spinner" on the center grille bar, was
the letters F O R D. The "spinner" on the center grille
bar featured a "6" or "8" depending on the
installed engined. The grille bar extended the full length of
the grille opening and ended over the parking lights on each
side. The body featured integral front and rear fenders with
a chrome strip that ran from the front fender opening to just
past the rear wheel opening.
Ford dropped the Sportsman, but offered a two-door structural
wood ("woodie") station wagon. Other offerings were
the Standard and Custom series with 6 or 8 cylinder engines in
two-door (Tudor) and 4-door (Fordor) models.
Despite a 24 day auto worker strike in May of 1948, Henry was
able to achieve both his goals. Ford sold Over 1.1 million cars
in 1949.
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